Nearly every product tries to look like a health food. Behind these marketing gimmicks is strategic, unregulated deception.

Become a label detective. Flip the package over and read the ingredients list—that’s where the truth lives.

1. Look for foods with 10 or fewer recognizable ingredients
2. Beware of buzzwords like “natural,” “pure,” or “made with real fruit”
3. Use apps like Yuka, EWG’s Food Scores, or Think Dirty
4. Support brands with integrity